Home » The Increasing Use of Cryptocurrency in the Business Domain – Insights by Brian Colombana

The Increasing Use of Cryptocurrency in the Business Domain – Insights by Brian Colombana

Over 2,300 businesses in the United States accept bitcoin, which doesn’t add in the bitcoin ATMs explains Brian Colombana. Today, more companies globally are making use of bitcoin and various other online assets for various operational, transactional and investment reasons.

The utility of crypto for carrying out business presents several scopes and challenges. And similar to any frontier, there are strong incentives and unknown dangers. Hence, the organizations using crypto in the business need to have two things. It’s a clear understanding of why they are taking an action as well as a list of queries they need to consider.

What can cryptocurrency do for any company or business?

Brian Colombana says that to ignite your organization’s thinking about cryptocurrency, listed below are a few rationales that decide why a few organizations use crypto in the recent times:

  • Crypto can offer access to a vast demographic group. According to a recent study, about 40% of the consumers who pay using crypto are the consumers of the organization. Also, their buying amounts are twice compared to credit card users. The users can represent a cutting-edge client list that looks for transparency in transactions.
  • Crypto can enable the access to new liquidity and capital pools via conventional investments that can get tokenized.
  • The introduction to crypto can assist in generating internal awareness in your organization about a new technology. It can also help place the organization in an essential emerging space for a future that can comprise central bank digital currencies.
  • More organizations are discovering that essential vendors and clients wish to engage by resorting to crypto. As an outcome, the business might require getting positioned to disburse and receive crypto to ensure smooth exchanges with the main stakeholders.
  • The crypto furnishes specific choices that are not available with the fiat currency. For instance, the programmable cash can allow precise and real-time revenue-sharing while improving transparency to enable back-office reconciliation.
  • Crypto provides a fresh channel for improving a selection of conventional treasury activities like:
    • Managing the scopes and risks for engaging in online investments.
    • Assisting to enhance control over enterprise capital
    • Allowing real-time, simple and safe money transfers

Additionally, crypto can act as a balancing asset or efficient alternative to cash, which can depreciate due to inflation. Crypto is an asset to invest and some, for instance, bitcoin, have performed very well in the past few years. However, there are a few volatility risks that one should consider.

The process of enabling payments – The “Hands-Off.”

Few organizations use crypto for facilitating payments. According to Brian Colombana, one channel to enable payments is converting. The in and out of crypto to the fiat currency to receive and make payments without touching it. To explain in simple terms, the organization is opting for a “hands-off” method or approach that will keep the cryptocurrency off the books.

Allowing crypto payments, for instance, bitcoin, and not bringing it to the company’s balance sheet might be the fastest and easiest entry point for using digital assets. It might need a few managements all through the spectrum of the corporate functions and might cater to instant goals, like expanding the volume of every sales transaction and attaining a fresh clientele.